Looks like Google is testing one that lets you launch games from cloud streaming services (like Google Stadia) with a single click in your search results.
as seen by Bryant Chapel (through On the edge), if you search for a game that is available on a streaming service, you will see a small Play button – click on it and the title will launch on the relevant cloud gaming platform, right in your browser.
Google does something similar with movies and TV shows in search: if there is a match on a streaming platform (like Netflix or Disney Plus), you will see links to launch the content along with the regular list of results.
Looks like Google search engine has a new update for cloud gaming platforms!!! When searching for a game, players can now launch a game directly from search results using @GoogleStadia. pic.twitter.com/xblOsBpF6OAugust 11, 2022
At the time of writing this article, Google has not officially commented on this test, so it is possibly still in the testing phase and may not be showing up for everyone. It appears to be available on both desktop and mobile versions of Google’s homepage, for those who have it.
As you’d expect, it’s not just Google Stadia that matches are displayed. Play button also appears if games are enabled Amazon Luna, Nvidia GeForce now and Xbox Cloud Games – showing that perhaps cloud gaming is more advanced, with more platforms that people are connected to, than you could ever imagine.
Xbox Cloud Gaming (xCloud) games can now also be launched directly from the Google search results page. pic.twitter.com/LeYbBk7SFHAugust 11, 2022
Based on what people have been able to test so far, it’s not a frictionless experience for every game on every streaming platform (if you’re not connected properly or for things like XBox Cloud Gaming you have to click through some prompts or sign in in services), but this is to be expected for a feature that has just appeared – and will no doubt improve over time.
Analysis: The cloud is coming to gaming
Cloud gaming has yet to take off properly – you still need a really fast, low-latency broadband connection to really get the most out of it – but it’s not hard to see the appeal of being able to stream games over the web, like movies or music.
For starters, you don’t need to buy any extra hardware, and the hardware you’re running cloud games on is always state-of-the-art.
the launch of Cyberpunk 2077 – a mess on all platforms except cloud services as updates were fast and seamless as developers tried to fix bugs as quickly as possible – showed the benefits of having a foundation of hardware and software that can be constantly tweaked.
And then there’s the benefit of being able to play anywhere. You can’t drag one PlayStation 5 down to the beach, but you can play games online through a browser on a tablet – as long as the vacation spot has a really strong Wi-Fi network, of course.
Over time, these cloud gaming services will get more polished and better at delivering games over the web, while connection speeds (on both Wi-Fi and cellular networks) will inevitably improve as well.
Before long, searching for a game and launching it directly from the Google results page can become very common.